Embodied

is a radio show and podcast about sex, relationships and health on WUNC North Carolina Public Radio and National Public Radio (NPR).

In this award-winning show, host Anita Rao guides us on an exploration of our brains and bodies that touches down in taboo territory.

My Role

During my time at Embodied, I worked as a digital strategist, content creator & occasional podcast host.
To target our audience and grow our online community, I…

Conducted content analysis on previous posts to determine our weaknesses and strengths.
Analyzed data on our audience demographics to attract new listeners & maintained the attention of our loyal listeners.
Revitalized our style guide and post designs to maintain brand consistency.